AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Importance of User Experience

website performance and optimization

How To Conduct Qualitative User Research To Optimize Your SaaS Landing Page

As a product marketer, increasing your landing page conversion rates through optimization has a significant impact on your bottom line. You spend most of your time running A/B tests and tracking your conversion rates, and just like some of your fellow marketers, you’re not happy with your lead generation efforts. And it’s easy to feel … Continue reading How To Conduct Qualitative User Research To Optimize Your SaaS Landing Page

3 Things Great Websites Have in Common

Bắn cá 4399On the World Wide Web, sites need to not only catch a reader’s attention but also hold it, which is often easier said than done. However, with a solid understanding of the basics and some attention to detail, even the smallest website can hook and convert readers. Here are three elements of great websites that you can apply on your own site.